Aurora Small Business Consulting

The Challenge of "Not Knowing What You Don't Know"

In the world of business, sometimes our instincts and experience can only take us so far. It often takes a fresh perspective to reveal...

Jul 10, 20232 min read

A lot goes into pricing. It is one of the most important details in whether a product is successful or not. Price functions as a...

Apr 12, 20232 min read

Data has become a huge topic over the past decade. Everywhere you turn someone is asking to collect your data. But what exactly is data,...

Apr 3, 20233 min read

The term “shop local” has become a familiar phrase with a feel-good connotation, but it wasn’t until recently that I started to...

Mar 21, 20232 min read

The official Aurora Small Business Consulting origin story.

Mar 14, 20232 min read